Welcome

The Basic is a lifestyle concept inspired by the Japanese philosophy of Ma – the consciousness of space, structure, and balance. The Basic fosters relationships between people and objects, enabling a heightened sense of self.

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Welcome

Brand

Our identity embodies the fundametal elements of hospitality, with a focus on balancing seamless execution and smart design. The essence of our brand is expressed through tasteful simplicity.

 
Brand

Experience

Our purpose is to provide a quality of service that is thoughtful and comfortable. The result is a beautiful experience – one that is unique yet consistent across all of our projects.

Future

Our vision transcends multiple platforms, with varied styles of accomodation. Beginning in 2014, guests will enjoy the curated comforts of the Basic in many forms to come.

Future.ice tea
Future.nicole